The Prem

Revolutionizing Rugby: The Strategic Rebranding of the Premiership to 'The Prem'
Rugby

Revolutionizing Rugby: The Strategic Rebranding of the Premiership to 'The Prem'

Explore the strategic rebranding of Premiership Rugby to 'The Prem', aiming to enhance audience engagement and expand its appeal globally.

The Evolution of Rugby: Premiership Rebrands as 'The Prem' for a New Era
Rugby

The Evolution of Rugby: Premiership Rebrands as 'The Prem' for a New Era

The English Rugby Premiership rebrands to 'The Prem' to highlight the league's physicality and intensity, aiming to attract younger fans and enhance viewer engagement.

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